Premium SUV
Official Representative in Armenia
Where trust, transparency, and long-term value define every journey. Welcome to ROEL Automotive Group.
Why Choose ROEL
ROEL Automotive Group is an automotive holding company operating in Armenia, bringing together leading global brands such as AITO, LI Auto, Tank, Poer, and JAC Motors.
We officially represent these brands through direct factory partnerships, enabling us to deliver not only high-quality vehicles but also a reliable, transparent, and long-term value-driven experience for every customer.
For us, selling a car is not just a transaction.
We are shaping a new culture—where purchasing a vehicle is seen as a smart and secure investment. At ROEL, every customer gains confidence, from the moment of selection to long-term ownership and service.
Our approach is built on three core principles: quality, trust, and professional service. We provide a complete ecosystem—from vehicle importation to after-sales support—while maintaining the highest international standards.
Full manufacturer warranty backed by authorized service. Every vehicle comes with complete documentation and genuine support.
Expert technicians trained directly by manufacturers. State-of-the-art facilities with genuine parts and diagnostics.
Direct pricing with no hidden markups. Transparent costs and financing options that respect your investment.
ROEL Automotive Group officially introduced JAC Motors to Armenia and opened its first showroom.
JAC became the absolute leader in its segment, achieving consistent growth and thousands of sales.
GWM brands Tank and Poer were introduced to the Armenian market.
ROEL brought the Smart Luxury brand AITO to Armenia.
The highly anticipated Li Auto was officially launched in Yerevan.
Our Portfolio
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Our Collection
Every transaction is backed by official documentation, clear pricing, and honest communication. No hidden fees, no surprises.
Your investment is protected with genuine parts, certified service, and warranties that actually work when you need them.
From first contact to after-sales support, experience a level of service that matches the quality of the vehicles we represent.
Our Locations
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ROEL Automotive Group
Explore our complete lineup of premium vehicles from world-renowned manufacturers.
